Apple has released a new commercial titled “911” that highlights the Apple Watch’s life-saving capabilities in an emergency.
The suspenseful ad follows three people named Amanda, Jason, and Jim, who were all able to get help by dialing 911 using their Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, reported that her car had flipped over and was filling up with water.
Fortunately, the advertisement concludes that all three people were rescued within minutes. “These are just three of many incredible stories about people getting help using Apple Watch,” Apple wrote in the video’s description.
The advertisement claims that purchasing an Apple Watch could save your life in situations where you don’t have access to your iPhone by allowing you to dial 911 from your wrist. The Apple Watch has an Emergency SOS feature that allows you to quickly contact emergency services by pressing and holding the watch’s side button and dragging your finger across the screen to the Emergency SOS slider.
Importantly, if you have an Apple Watch without cellular connectivity, you must either have an iPhone nearby or connect the Apple Watch to a known Wi-Fi network and enable Wi-Fi calling. More information on using Emergency SOS on the Apple Watch can be found in Apple’s support document.
Update: On Twitter, Apple shared a similar ad highlighting the Apple Watch’s fall detection feature.
Bob B. was knocked unconscious mountain biking in the forest. His Apple Watch detected the hard fall and automatically called 911 with his location. The future of health is on your wrist.