The Device Experience (DX) division of Samsung Electronics is cutting costs, according to a new report citing an intranet notice posted by the company earlier this week. According to the notice, the DX division of Samsung has entered emergency mode due to the current economic climate.
According to a company representative quoted by BusinessKorea, Samsung is “suffering a decline in sales of televisions and home appliances,” adding, “We cannot expect a quick recovery in sales now.” One financial firm forecasts that Samsung Electronics’ operating profit will decrease by 29% in 2023 compared to this year.
High exchange and interest rates, disruptions in the supply chain, and a decline in consumer demand, according to Samsung, have contributed to this recent shift to emergency mode.
Reducing costs in several areas
Samsung Electronics has decided to reduce overseas business trips and global marketing events for its Device Experience division, which is responsible for smartphones, televisions, and home appliances, to reduce its losses.
In addition, the report indicates that Samsung’s new cost-cutting initiative will reduce expenses and trips to international trade shows, such as CES 2023 in Las Vegas. Samsung may or may not be present on the exhibition floor, but the company plans to unveil new products via video conferencing, i.e. virtual events.
This contradicts previous rumors about the launch of the Galaxy S23 lineup in 2023, according to which the company will revert to a more traditional method of unveiling the phones in front of an audience. There is a possibility that Samsung will reduce business trips and events for some devices, but not for its most significant releases, such as the Galaxy S23.
Samsung reportedly intends to unveil the Galaxy S23 in San Francisco at an official Unpacked event in early February 2023. The exact date of the reveal is unknown, but it should occur during the first half of the month.