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NVIDIA’s GeForce RTX 4070 Ti May Not Be The Same Price As The Unreleased 4080 12GB

At this point, virtually everyone believes that NVIDIA will unveil a GeForce RTX 4070 Ti graphics card shortly, and we anticipate that the announcement will take place next week at GeForce Beyond at CES 2023. The question is not whether or when NVIDIA will announce the upcoming product, but rather at what price point. It appears that the question has been answered.

This week, we reported that the GeForce RTX 4070 Ti is now available in China’s retail channels for the same price as the unreleased GeForce RTX 4080 12GB. This bolstered rumors that it would launch at $899 in the United States, the same price as the GeForce RTX 4080 12GB before it was canceled and (likely) rebranded as the GeForce RTX 4070 Ti.

However, this has never been a foregone conclusion for several reasons. First, the card does not yet exist officially, and consequently, neither does its MSRP. Secondly, some have criticized the starting price of $1,199 for the GeForce RTX 4080 16GB.

GeForce RTX 4080 16GB does not appear to be flying off store shelves, as the Founders Edition is available at that price at Best Buy. The same cannot be said for the GeForce RTX 4090, which starts at $1,599 and is completely sold out. It is difficult to find one for less than $2,000.

The relatively tepid reception of the GeForce RTX 4080 16GB could influence NVIDIA’s pricing decision for the GeForce RTX 4070 Ti. Multiple leakers indicate that not only could but also has occurred. Multiple sources have told WCCFTech that “they received a last-minute update from big green with what appears to be a pre-launch price drop” to $799 for the GeForce RTX 4070 Ti, rather than the originally planned $899.

#NVIDIA’s CURRENTLY planning $799 for the 4070 Ti MSRP…

However it’s worth mentioning they did briefly consider $899, and I really wouldn’t be surprised if they changed their minds again.

Either way expect some AIBs to charge well over MSRP if it “starts” close to or at $799.

Moore’s Law Is Dead asserts the same, with the proviso that NVIDIA may change its mind at the eleventh hour. In addition, he predicts that NVIDIA’s add-in board partners will “charge well over MSRP” if the price of the upcoming card is $799 or close to it.

NVIDIA CEO Jensen Huang is notorious for throwing curveballs at the last minute, so the $799 MSRP should not be taken at face value. Similarly, if the GeForce RTX 4070 Ti were priced at $799, it would be a more compelling purchase than AMD’s flagship Radeon RX 7900 RTX, which starts at $999. On the other hand, NVIDIA may rely on the GeForce RTX 40 series offering superior real-time ray tracing performance than the Radeon RX 7000 series, so we’re not placing any bets.

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