We had hoped for a lower price, but the rumored $799 price tag is not surprising.
The rumored soon-to-be-launched Nvidia RTX 4070 Ti could retail for $799, according to the latest information from the GPU grapevine.
Multiple Chinese sources tell VideoCardz (opens in new tab) that the RTX 4070 Ti will be at least 10% less expensive than the canceled RTX 4080 12GB, even though both models are essentially the same graphics card (at least according to the leaked core specifications for the 4070 Ti; we’ll return to this as there’s new information on this front elsewhere).
Nvidia’s botched RTX 4080 12GB, which was swiftly “unlaunched,” had a suggested retail price of $899 in the United States. The RTX 4070 Ti is likely to have a suggested retail price of $799 (it would be odd to market it for $10 over the $800 threshold).
Wccftech (opens in new tab) claims that Nvidia has informed its graphics card manufacturing partners that the MSRP is $799, and YouTube leaker Moore’s Law is Dead (opens in new tab) mentions the same price in his rumor-spreading.
The spec of the RTX 4070 Ti has been rumored to be 7,680 CUDA Cores with a boost clock of 2.61GHz. This time, the information comes from a leak by Nvidia France, which accidentally posted the specs on its website ahead of the imminent launch (according to a tweet from @momomo us).
A predictable sequence of price movements
The rumored MSRP seems about right to us – a round number that was always likely, though we hoped Nvidia would go a bit cheaper to $749 – and with multiple sources corroborating this close to the launch of the RTX 4070 Ti, it seems more likely that this is accurate. As this is merely a rumor, it is still possible that the GPU will become more reasonably priced.
In any case, it’s unlikely that Nvidia would market the RTX 4070 Ti at a higher price, or at least that’s what we’ve always believed, as releasing it at the same or a similar price to the canceled RTX 4080 12GB would be a stretch. Team Green has already lost enough goodwill with its high pricing for Lovelace GPUs, as we’ve discussed at length in our review of Nvidia’s 2022 performance.
The potential fly in the ointment is that there is no Founders Edition for the RTX 4070 Ti, meaning that Nvidia does not produce and sell its motherboards. As all RTX 4070 Ti graphics cards will be manufactured by its partners, they will also be priced by those partners. This means that MSRP is fine, but third-party manufacturers will surpass it, possibly by a significant margin.
Undoubtedly, there will be entry-level RTX 4070 Ti boards priced at that MSRP – the more expensive ones are those with faster clock speeds and more expensive components in addition to coolers – the only question is how many low-end cards will be available. And how long they’ll be available if people are rushing to acquire a relatively inexpensive piece of Lovelace action (and scalpers are involved too, inevitably)?