OWC has announced that it will acquire Akitio, creating a larger organization focused on the business-to-business market.
Both companies target an audience consisting primarily of Mac users. By joining forces, they can develop new accessories and software for the mid to high-end market. Akitio is well-known for its well-designed and popular Thunderbolt 3 accessories.
Larry O’Connor, Founder & CEO of OWC, stated, “This acquisition allows us to strengthen our core prosumer lineup and market reach with photography, video, and music professionals by adding truly exceptional new offerings.” “Our product lines and brands are highly complementary, with Akitio bringing a strong reputation in the Windows space and segments such as performance gaming, AR/VR, and high-end creative capabilities to our core. I anticipate tremendous opportunities for our team and our clients.”
OWC manufactures its storage and Thunderbolt accessories, as well as premium memory and upgrade kits for a variety of Apple devices.
Tommy Chen, the chief executive officer of Akitio, stated that the newly merged company possesses exceptional design and product development capabilities as well as exceptional market strengths. “OWC has developed a stellar reputation on the market for delivering lightning-fast, high-performance, and dependable products, and our entire team is thrilled to join OWC and enhance that reputation.”
After the acquisition, Akitio’s warranties will continue to be valid. The Akitio team will continue to operate from its California office and international satellite locations, while OWC will continue to operate from its Illinois headquarters.
OWC announced on Thursday morning, just days before CES, the largest consumer electronics trade show of the year, where they will debut their newest products. AppleInsider will evaluate all of OWC’s new products during CES.
