As the model has become more functional and affordable, it may be time to seriously consider purchasing a foldable smartphone.
The market for foldable devices has become a target for smartphone brands, allowing Android models to compete with Apple in China’s premium market, where 2 million foldable models are expected to be sold this year.
In the latest foldable models released this autumn, companies such as Samsung and Vivo improved the screens, memory, and storage, charging capacity, and cameras. They expect current niche products to becoming mainstream in the future.
Vivo has begun selling its new X-Fold+ products this month, less than a year after launching its first-generation foldable model. They include design, charging, and chip-level security enhancements for dual screens, such as “aerospace-grade materials” for easy folding, full charging in 35 minutes, wireless charging support, and customized Snapdragon processors.
“We’ve positioned it as a professional folding flagship, demonstrating Vivo’s confidence in the future development of the foldable device,” said Huang Tao, vice president of the company.
This year’s foldable model stands out in the competitive Chinese smartphone market.
China’s foldable smartphone sales will surpass 2 million units in 2022, with significant potential growth in 2023. According to researcher Canalys, China’s smartphone sales fell 10% to 67.4 million units in the second quarter.
With improved technology, the market for foldable displays is expanding. According to IHS Markit and Counterpoint Research, foldable screens will become a mainstream technology in 2022 or 2023.
Although foldable phones are currently a niche product, the market selling price is usually 1,000 yuan (US$137.9) higher than the phones’ official prices. Some limited-edition Vivo and Huawei models with distinctive colors are quickly sold out.
Huawei, Samsung, OPPO, Vivo, and Xiaomi have all released foldable models. Apple has yet to release foldable iPhones, but researchers believe it will do so in 2024.
Most foldable models cost more than 10,000 yuan, which is comparable to iPhone’s high-end product line, such as the iPhone 14 Pro (Max).
Also this week, Samsung will begin selling two new foldable models, the W23 and W23 Flip, which are exclusive to China Telecom. It demonstrates the global smartphone behemoth’s commitment to the domestic market.
The W23 costs 15,999 yuan and has an upgraded memory capacity of 16 gigabytes as well as a 7.6-inch screen with a refresh rate of 120 Hz. The W23 Flip, which is smaller in size and more fashionable, costs 9,999 yuan.
The higher refresh rate is suitable for gaming and eSports fans and has better display effects.