Demand For The iPhone 14 Plus Continues To Lag, With Panel Shipments “Close To Zero”

Sales of the iPhone 14 Plus continue to lag, but overall iPhone 14 shipments outnumber those of the iPhone 13 lineup from last year. According to new data shared by dependable Apple analyst Ross Young, panel shipments for the iPhone 14 Plus are expected to be “close to zero in December.”

According to Young, Apple’s display purchases in the supply chain for the iPhone 14 lineup in 2022 are expected to be 10% higher than those for the iPhone 13 lineup in 2021.

As previous data has shown, the iPhone 14 Pro and iPhone 14 Pro Max continue to outsell their predecessors, the iPhone 13 Pro. This is also causing an increase in the average selling price of the iPhone 14 lineup, a metric on which Apple heavily relies when reporting earnings to investors.

Notably, Plus panel shipments are expected to be close to zero in December as demand for that model stalls.

Despite a 9% drop in the smartphone market, the iPhone 14 Series panel purchases for 2022 appear to be up 10% from the 2021 iPhone 13 Series procurement. The combined ASP of those devices is also up 10%, with the 14 Pro/Pro Max accounting for 64% of the market versus 51% for the 13 Pro/Max.

It’s not surprising that iPhone 14 Plus panel shipments were “close to zero” in December. According to a previous report, Apple actually halted production of the device in order to better align production with demand. Despite the lower-than-expected demand, Apple is said to be planning an iPhone 15 Plus for next year.

However, Apple recently issued a rare update to investors and customers, warning that ongoing COVID-19 restrictions in China will have a significant impact on the iPhone 14 Pro and iPhone 14 Pro Max.

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