Best Top Reviews Online

Cook Assures Employees In A Memo That Apple Will “Learn” And “Act” In Response To Recent Events

Tim Cook, Apple’s chief executive officer, issued a memo to employees in response to the unexpected news that the company’s earnings for the December quarter will be $5 billion to $9 billion lower than anticipated.

“External forces may push us around a bit, but we will not use that as an excuse,” Cook wrote in a memo obtained by AppleInsider from an unofficial source. “We will also not simply wait until they recover. This moment affords us the chance to learn and act, to concentrate on our strengths and Apple’s mission — delivering the best products on the planet to our customers and providing unmatched service. We manage Apple for the long term, and we have always emerged stronger from difficult times.”

The memo reiterated many of the claims made in his Wednesday bombshell letter, attributing weaker-than-expected iPhone sales to “macroeconomic” conditions and “Apple and smartphone industry-specific” issues.

Cook highlighted China in the letter, noting that Apple’s entire revenue shortfall can be attributed to the country. In addition, he blamed a strong U.S. dollar, fewer carrier subsidies, and people taking advantage of discounted battery replacements, which was interpreted by some as an admission that the company relies on degraded batteries to encourage upgrades.

The memo confirms that an “all-hands” meeting will take place on Thursday at 9:30 a.m. Pacific time. Due to construction at Apple Park, the meeting is being held at 1 Infinite Loop, Town Hall.

Cook concluded, “I will provide additional information about the quarter, and I look forward to your thoughts and questions.”

Some have interpreted the new guidance (revised from between $89 billion and $93 billion to just $84 billion) as proof that Apple has finally priced its iPhones too high, with the XR beginning at $749 and the XS at $999. In markets such as China, where brands such as Huawei and Oppo offer midrange and high-end phones for hundreds less, this is difficult to sell.

Why Trust Us?

Best Top Reviews Online was founded in 2018 to provide our readers with thorough, unbiased, and independent advice on what to buy. We now have millions of monthly users from all over the world and evaluate over 1,000 products per year.

The article above was written by the BestTopReviewsOnline team, which includes many of the US’s most knowledgeable technical experts. Our team includes well-known writers with extensive experience in mobile phones, computing, technology, photography, and other fields.

Related Stories

  • All Post
  • Best Picks
  • Explainers
  • How To
  • News
  • Versus
The Future Of Apple Is Playing Well With Others

January 10, 2019

As Apple expands its service offerings, the company’s attitude toward working with partners is shifting. Apple is not known for being the most globally-minded company. For the majority of its existence, it has projected an aura of indifference, bordering on…

iPhone 13: 7 Major Upgrades To Look For

January 2, 2021

The iPhone 13 is said to have a better design, a longer battery life, 120Hz displays, and much more. The iPhone 13 is expected to be unveiled in 2021 during its usual September launch window and based on early rumors…

Get more info



Best Products

Buying Guides

Contact Us

About Us

We provide a platform for our customers to rate and review services and products, as well as the stores that sell them. We research and compare the most popular brands and models before narrowing it down to the top ten, providing you with the most comprehensive and reliable buying advice to help you make your decision.

Disclaimer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to As an Amazon Associate I earn from qualifying purchases.


Address & Map

20 S Santa Cruz Ave, Suite 300, Los Gatos, CA 95030, United States

© 2022 Pty. Ltd. All Rights Reserved. Licensing: All third-party trademarks, images, and copyrights used on this page are for comparative advertising, criticism, or review. As this is a public forum where users can express their opinions on specific products and businesses, the opinions expressed do not reflect those of