Apple’s New Standalone Monitor Could Cost Half As Much As The Pro Display XDR

According to Bloomberg’s Mark Gurman, Apple’s rumored new consumer-oriented standalone monitor could launch this year and cost around $2,500.

Gurman writes in his first “Power On” newsletter of 2022 that the new monitor is “destined to be about half the price of the Pro Display XDR,” which he “hopes” to launch this year.

Speaking of Macs and iPads, I’m hoping for the release of Apple’s next external monitor, which will be roughly half the price of the Pro Display XDR.

Apple is rumored to be working on a lower-cost external monitor to be sold alongside its high-end Pro Display XDR, which costs $4,999 before adding the optional $999 stand.

Taking this into account, Gurman’s language suggests he’s confident the new display will be priced around $2,500, though he appears to be less confident about it being released this year.

Gurman first reported on Apple’s standalone display development in January 2021, speculating that it will be a consumer-oriented successor to Apple’s previous Thunderbolt Display, which was introduced in 2011 for $999 and discontinued in 2016.

Gurman used his Q&A section in the December edition of his newsletter to reiterate his belief that Apple is preparing the new display, predicting it would be a “hot seller for those looking to add a larger screen to their new MacBook Pro without spending the equivalent of a luxury car down payment on the Pro Display XDR.”

In related news, Twitter user @dylandkt claimed last month that LG is working on three new standalone displays for Apple, including one based on the current 24-inch iMac, one based on the upcoming 27-inch iMac, and a 32-inch model that could be a new Pro Display XDR with an Apple silicon chip.

Gurman’s latest newsletter also covered his other predictions for new upcoming Apple products in the coming year, which we’ve summarized separately.

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