Apple’s iPhone 14 Pro Demand Exceeded All Expectations, According To Trendforce

Apple’s iPhone 14 Pro demand was significantly higher than anticipated, according to Trendforce data. Initially, the company’s orders to suppliers called for 50% of iPhone 14 models to be one of the two Pro models, but this has been increased to 60% – and could reach 65%. This appears to have been counterbalanced by much lower demand for the iPhone 14 Plus, according to the company, which then discusses the differences between the iPhone 15 Pro and the base models…

Background

All reports so far point to strong demand for the iPhone 14 lineup, with a consensus view that the two Pro models are selling especially well.
Apple has asked Foxconn to increase iPhone 14 Pro production by 10%, according to the latest survey by Apple analyst Ming-Chi Kuo. This analysis comes after another report said that the Pro models were selling better than the regular versions. This change is also evident in Apple Store availability, as iPhone 14 Pro models are widely unavailable and iPhone 14 stock is plentiful
All reports to date indicate that the iPhone 14 lineup is in high demand, with the two Pro models selling particularly well, according to the consensus. According to the same reports, the iPhone 14 Plus was the least popular model available.

Huge iPhone 14 Pro demand

Trendforce examines data from Apple’s supply chain to determine production ratios between the four models in this year’s lineup and agrees that iPhone 14 Pro demand is significantly greater than Apple anticipated. The Cupertino company initially instructed its suppliers to produce 50% of the iPhone 14 Pro and Pro Max, but this appears to have since increased to 60%.
The iPhone 14 Pro series boasts improved specifications yet unit prices are the same as last year’s models, making pre-orders for the Pro series highly popular […] TrendForce indicates that the production ratio of the two models of the iPhone 14 Pro series has been increased from the initially planned 50% to 60% and it cannot be ruled out that this ratio will continue rising to 65% in the future.
The report supports the opinion expressed by reviewers that anyone considering purchasing the iPhone 14 base model should reconsider.
There’s a very consistent theme to the base model iPhone 14 reviews: It’s not good enough to justify paying $100 more than the (now) $699 iPhone 13. If you want a new phone this year, spend the extra on the iPhone 14 Pro. Indeed, of the early reviews, I’ve only spotted one which didn’t boil down to this advice.
The company does not anticipate Apple to remain immune to more conservative consumer spending but believes this will not have an impact on the company until the first quarter of 2023.

iPhone 15 Pro specifications

This is the first year that Apple has increased the distinction between standard and Pro models by providing them with distinct processors, which many have interpreted as a sign that the company intends to gradually widen the gap between the Pro and base models. Trendforce concurs, predicting that a periscope lens for significantly enhanced optical zoom capabilities will be one of the iPhone 15 Pro’s key differentiators, and may be exclusive to the Pro Max.
In terms of specifications, in addition to the comprehensive switch from lightning to Type C connectors which is already known, chances are high that the Pro series will feature a memory capacity upgrade to 8GB to match its new processor and continue camera specifications improvements including upgrading its main camera to 8P and the use a periscope lens in the Pro Max model.
The designation “8P” refers to the number of lens elements. There are advantages and disadvantages to adding elements to a lens, but when a manufacturer adds elements to an existing lens design, it is typically to reduce distortion, which is particularly important in wide-angle lenses. We have previously described how the optical zoom range of periscope lenses is significantly greater than that of conventional lenses. I anticipate that the first iPhone with a periscope lens will have a 10x optical zoom.

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