Apple updated its “Close Your Rings” marketing page for the Apple Watch this week, adding four more examples of how people use the Activity app. The company may have done so to attract new iPhone owners in the wake of Christmas.
One is from Haley, a swimmer on the U.S. National Team, who states that she enjoys competing with others and strives to double her Move and Exercise rings daily. A second athlete, Lucy, is described as the best junior golfer in the world, using her Watch during competitions to determine what she needs to work on. Additionally, she uses the Activity app to train and swim with friends.
The other two examples are from Jason, an orchestra conductor, and Natsumi, a yoga instructor. Both claim that the Watch helps them live healthier lives overall.
When Apple initially introduced the Watch in 2015, the product was marketed as a general-purpose wearable and fashion accessory. Since then, Apple has increasingly shifted its focus to health and fitness, placing it in direct competition with Fitbit and Garmin.
The Apple Watch Series 4 includes electrocardiogram technology, which was enabled with the watchOS 5.1.2 update released last month. Owners in the United States can download the ECG app to check for atrial fibrillation, a potential stroke warning sign.