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Apple Sold Seven Million Macs Despite A Market Decline In 2022

During the fourth quarter of 2022, global PC shipments fell by 27.8%, but Apple experienced only a slight decline in sales.
According to an analysis from Counterpoint Research viewed by AppleInsider, macroeconomic headwinds such as rising inflation and low consumer demand contributed to the decline to 65,2 million PC units.

Total PC shipments in 2022 amounted to 286 million units, a 15% decrease from the previous year. Analysts also anticipate weak demand in the first half of 2023 and do not anticipate shipment growth for the coming year.

Lenovo led the market in the fourth quarter of 2022, but its 23.7% market share remained unchanged. Its shipments fell 17% year-over-year, but analysts expect the company’s decline to recover in 2023 due to a revival in Chinese consumer demand.

In the second place, HP’s shipments decreased by 29% year-over-year, and the company held a 20.3% market share. Nonetheless, it was the only company to report sequential shipment growth in the fourth quarter, and it is anticipated to recover in 2023.

Dell’s 16.7% market share was its lowest in the previous seven quarters, primarily due to a decline in enterprise market demand. Analysts do not anticipate the rapid adoption of the company’s commercial models in 2023, which is crucial if Dell wishes to close the market share gap with HP.

Apple’s PC shipments decreased by 3% year-over-year in the fourth quarter, but the company gained market share at the expense of x86-based vendors. This is not entirely unexpected, as Apple did not release any new Mac models for the holiday season in 2021 or most other years.

Despite this, the business recorded a double-digit share in the second half of 2022 and 9.4% for the entire year.

Apple was aided by the Arm-based Apple Silicon Macs, and it released the updated M2 chip for the 13-inch MacBook Pro and MacBook Air in 2022. Therefore, Apple shipped seven million Macs in the fourth quarter of 2022, compared to 7.2 million in the fourth quarter of 2021.

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