Apple Loop: iPhone 15 Price Shock, Mac Pro Delay, And Brazil’s iPhone Demand

This week’s Apple Loop looks back at another week of news and headlines from Cupertino, including bad news on the iPhone 15, a Mac Pro delay, AirPods as navigation aids, Apple’s advertising backlash, a sneaky cut for trade-ins, and testing out the new Satellite emergency SOS.

Apple Loop is here to remind you of a few of the many discussions that have occurred in the Apple community over the last seven days (and you can read my weekly digest of Android news here on Forbes).

Pricing for the iPhone 15 is bad news

Apple’s next-generation iPhone may not be revealed until September of next year, but the design and specifications must be decided much earlier in the cycle, so it should come as no surprise that information on what comes next is being released. And it’s bad news for Apple’s buyers and customers in terms of pricing:

“LeaksApplePro has released additional details about the increased manufacturing costs for the iPhone 15 Ultra. According to the leaker, the new bill of materials will cost up to $100 more. While this may not appear to be “substantially more,” keep in mind that this is the cost to Apple, not the buyer. In comparison, Nikkei Asia revealed last month that iPhone 14 Pro Max components cost Apple $501, and the smartphone starts at $1099. However, it is oversimplified to say that $1 on component costs equals $2 added to the asking price.”

India is following the lead of the EU in terms of USB-C demand

Following the European Union’s decision to mandate USB-C charging ports for small electronic devices – a move that Apple has implicitly acknowledged will result in the replacement of the lightning port on European models at a minimum – the Indian government has begun a similar process this week that could result in a functionally identical law.

“In a government press release, India’s Ministry of Consumer Affairs, Food & Public Distribution secretary, Rohit Kumar Singh, stated that various government and private agencies met and that a “broad consensus emerged among stakeholders on the adoption of USB Type – C as a charging port for electronic devices such as smartphones, tablets, laptops, and so on.” “Further, it was deliberated that a different charging port may be adopted for feature phones,” the press release continued.

(MacRumors).

The release date of the Mac Pro has been pushed back to 2022

The announcement at the Worldwide Developer Conference 2020 of Apple’s move to ARM-based computing for the Mac platform came with a promise… that all new Macs would be running Apple Silicon by the end of 2022. Where is the Mac Pro’s brave new world if every other box is checked?

“Apple rarely provides information on when new products will be released.” Those hoping for the ultimate Mac are still holding out for the 2022 deadline. Perhaps there will be a press release in the coming weeks, and a few machines will be available through the Apple Store to a select few… However, the deadline is quickly approaching, and the Mac Pro appears to be scheduled for 2023.”

(Forbes).

Hearing Aids from Apple

Although they are not sold as hearing aids, Apple’s AirPods do meet some of the criteria and relevant standards. A Taiwanese study (ahem) carefully examined the audio peripherals’ capabilities. They are not medically prepared to be certified, but the product has advantages, and there may be a time when they do:

“AirPods are not sold or approved by the FDA as hearing aids for people with mild to moderate hearing loss.” However, with cheaper, over-the-counter hearing aids now available at major retailers, there is renewed interest in non-medical companies entering the space to help people who don’t require expert care—including from Apple.”

(From Ars Technica.)

Apple Faces Advertising Backlash

Although I’m sure many people would like a $4 billion per year advertising business, Apple’s plans to increase that to $10 billion have drawn a lot of internal criticism within Cupertino on how it could harm the perception of “Brand Apple”:

“While Apple presents a unified front on advertisements, particularly those in the App Store meant to help developers gain more users and customers discover more apps, employees are dissatisfied with the current approach.” At least seven employees on Apple’s ad team expressed concerns in internal chatrooms that the company is going too far in its ad business and will harm the premium experience of using an iPhone.”

(The information comes from Mac Rumors.)

Apple Reduces Trade-In Prices

While there is no direct increase in hardware prices, many Apple fans upgrading their equipment use Apple’s trade-in offers to reduce the amount they have to pay. In this sense, the decrease in trade-in value will be reflected in the price paid by many devoted fans:

“The sweet spot in all of these prices is for two-year-old devices, particularly iPhones — with Apple targeting contract-expired owners.” Before you rush out and trade in your old device, keep in mind that these are all Up To prices, which means they only apply to pristine devices (caseless owners beware!).”

(Forbes).

Last but not least…

This week, Apple’s “Emergency SOS” satellite service became available to the general public. There will be an eagerness to try it out, as there is with many other services, but it is not something to be taken lightly. Apple set up a special test session for DC Rainmaker to give the service a real-world test… (undoubtedly closely monitored by the press team):

“First and foremost, keep in mind that this test was coordinated with Apple, and they were specifically instructed not to dispatch rescuers to my location. But everything else remains unchanged, relying on real satellite systems for all communications, and I demonstrate where it works well and where it struggles a little. However, if you go through the process of dialing/texting 911 for real, real people will arrive to try to rescue you. So, unless it’s an actual emergency, don’t do that; instead, Apple has a demo mode you can try that uses the satellites for real but doesn’t send the emergency responders…”

(From DC Rainmaker.)

Every weekend on Forbes, Apple Loop brings you seven days’ worth of highlights. Don’t forget to follow me so you don’t miss out on any future coverage. Last week’s Apple Loop can be found here, and this week’s edition of Android Circuit, Loop’s sister column, is also available on Forbes.

Why Trust Us?

Best Top Reviews Online was founded in 2018 to provide our readers with thorough, unbiased, and independent advice on what to buy. We now have millions of monthly users from all over the world and evaluate over 1,000 products per year.

The article above was written by the BestTopReviewsOnline team, which includes many of the US’s most knowledgeable technical experts. Our team includes well-known writers with extensive experience in mobile phones, computing, technology, photography, and other fields.

Related Stories

  • All Post
  • Audio
  • Best Picks
  • Computers
  • Explainers
  • How To
  • Laptops
  • Mobiles
  • Monitors
  • News
  • Smart Home
  • Smartwatches
  • Tablets
  • Tech
  • TVs
  • Versus

Editors' Picks

  • All Post
  • Audio
  • Best Picks
  • Computers
  • Explainers
  • How To
  • Laptops
  • Mobiles
  • Monitors
  • News
  • Smart Home
  • Smartwatches
  • Tablets
  • Tech
  • TVs
  • Versus
LG Air Conditioner: Excellent Cooling, Low Energy Consumption

October 29, 2022

LG Electronics (LG) provides ample evidence with its innovative solutions for residential air conditioning. GENCOOL and ARTCOOL Mirror air conditioners provide outstanding cooling capabilities, excellent performance, and practicality with a variety of models and an array of smart features. The…

Get more info

Deals

Reviews

Best Products

Buying Guides

Contact Us

About Us

We provide a platform for our customers to rate and review services and products, as well as the stores that sell them. We research and compare the most popular brands and models before narrowing it down to the top ten, providing you with the most comprehensive and reliable buying advice to help you make your decision.

Disclaimer

BestTopReviewsOnline.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.

 

Address & Map

20 S Santa Cruz Ave, Suite 300, Los Gatos, CA 95030, United States

© 2022 BestTopReviewsOnline.com Pty. Ltd. All Rights Reserved. Licensing: All third-party trademarks, images, and copyrights used on this page are for comparative advertising, criticism, or review. As this is a public forum where users can express their opinions on specific products and businesses, the opinions expressed do not reflect those of BestTopReviewsOnline.com.