According to sources in Apple’s supply chain, the Cupertino tech giant is reducing production for the new iPhone 14 Plus.
Apple is discontinuing production of the larger iPhone 14 Plus just months after introducing the new iPhone 14 series. In comparison to the smaller iPhone 14, the iPhone 14 Plus also began shipping late to most buyers. Only a few weeks after the Plus variant’s scheduled shipments began, the company is re-evaluating demand and is likely to see a drop in overall bookings/sales for the iPhone 14 Plus. The iPhone 14 Plus had replaced the mini model, which had been available until the iPhone 13 lineup.
According to The Information, sources in Apple’s supply chain claim that the company is reducing the production of the new iPhone 14 Plus. According to the report, at least one manufacturer has been instructed to immediately cease production of iPhone 14 Plus components. According to the report, two Apple suppliers in China that rely on the components to assemble them into larger modules are cutting production by 70% and 90%, respectively. According to the report’s sources, these suppliers are the only ones who manufacture the specific module for iPhones.
iPhone vs. iPhone
In addition, the new iPhone 14 Plus and iPhone 14 have nearly identical designs and hardware to last year’s iPhone 13. This could be another reason why buyers prefer the older and less expensive variant. Furthermore, the iPhone 14 Plus is only $100 less expensive in the United States than the iPhone 14 Pro, which has superior overall specs and camera performance. Some of the significant differences that may influence the buyer’s decision include the new pill-shaped cut-out on the iPhone 14 Pro model displays and the A16 Bionic chipsets.
Apart from competition within the iPhone lineup, global smartphone demand has been declining. According to a recent Canalys report, the smartphone market shrank by 9% in the third quarter compared to the same period last year. One reason for the slowing demand could be the economic downturn in various economies around the world. Canalys even claims that demand will fall further in the next six to nine months.